Gesamtverband der Aluminiumindustrie e.V.
The Gesamtverband der Aluminiumindustrie e.V is an association of aluminium companies that produce raw aluminium or aluminium products with headquarters in Düsseldorf, Germany. Since 1992 the association represents the interests of an efficient aluminium industry. DMKZWO is responsible for and supervises the corporate design of the internet communication and advertisements of the enterprise. Get an overview.
Internet appearance
The concept and design of the internet appearance will be edited completely. The editorial care of the website including newsletter functionality, extranet for members, manufacturer database and a knowledge-shop takes place with the CMS TYPO light. Members, interested parties, students and teachers get to experience an exciting and close view into the industry on the website www.aluinfo.de.
Image concept Aluna
ALUNA is the new key visual of the aluminium sector which can be used throughout all promotional communication of the GDA. Its highly aesthetic presentation emotionalizes the material Aluminium. Attention and recognition in the target group are guaranteed. Photographer: Martin Langhorst
ALUNA Ads
ALUNA is the new impressive key visual of the sector and represents the variety of the multi-faceted material aluminium. In a first step, Aluna presents the first form of processing (aluminium rolled products, aluminium profiles, etc.), in a second step she portrays the final products of the material (e.g. in architecture, mobility, design). Some subjects are published in selected trade journals.
Microsites and Banner
DMKZWO developed two microsites for the recruiting trade-fair and the aluminium congress, which should be used for the information and application of participants. The design corresponds with the corporate design of the internet. ALUNA and GDA banner are additionally placed on the microsites.
Print media flyer and magazine
To inform the members of the association about the launch of the website, DMKZWO develops and creates a bilingual flyer (leporello). To address the public interest, a magazine with interesting articles about (furniture) design, vehicle construction or environment protection will be created. The magazine will improve the flow of information within the company and within the whole sector.